Jedzenie w terenie (eng. Outdoor Cooking) is a culinary concept, aiming to present various preparation ways for vegetarian and vegan dishes, in the best possible kitchen in the world – out in the nature. The idea was to encourage people to step out of the typical restaurant environment. As dinners take place outside, in the natural surroundings, all the senses – taste, touch, sound, smell – combine in a magical experience.

A simple brand identity was designed, focused on the logo, aimed to represent two of the most important aspects of JWT activity: we cook in nature and we cook vegetarian/vegan.  

Jedzenie w terenie (eng. Outdoor Cooking) is a culinary concept, aiming to present various preparation ways for vegetarian and vegan dishes, in the best possible kitchen in the world – out in the nature. The idea was to encourage people to step out of the typical restaurant environment. As dinners take place outside, in the natural surroundings, all the senses – taste, touch, sound, smell – combine in a magical experience.

A simple brand identity was designed, focused on the logo, aimed to represent two of the most important aspects of JWT activity: we cook in nature and we cook vegetarian/vegan.  

Jedzenie w terenie (eng. Outdoor Cooking) is a culinary concept, aiming to present various preparation ways for vegetarian and vegan dishes, in the best possible kitchen in the world – out in the nature. The idea was to encourage people to step out of the typical restaurant environment. As dinners take place outside, in the natural surroundings, all the senses – taste, touch, sound, smell – combine in a magical experience.

A simple brand identity was designed, focused on the logo, aimed to represent two of the most important aspects of JWT activity: we cook in nature and we cook vegetarian/vegan.