Obwarzanek.com

Obwarzanek.com

Obwarzanek.com

Obwarzanek.com

Obwarzanek.com

Obwarzek.com is the first ever municipal brand of Kraków souvenirs, based on the registered design. It’s a superior quality original composition, built around the shape of Kraków’s traditional obwarzanek (obwarzanek is a type of regional bread, baked in Kraków, where it has the status of a regional food with protected geographical indication). Obwarzek.com was an answer to a high quality Kraków souvenirs demand, a distinctive alternative for China-made, flashy coloured gadgets flooding the market.

Obwarzanek, in its minimalist graphic version, became a distinctive pattern and a clear reference to Kraków in all the designed products. The traditional toppings: poppy seeds, salt and sesame seeds are the basic graphical elements, creating series and allowing for product variations. The main principles are functionality, simple design and a subtle, unobtrusive style of the souvenirs. The products and the packaging also promote the traditional obwarzanek, describing its history and a few basic features.

The project was nominated for an award in the largest, annual Polish advertising competition held by the Polish Ad Club, in category Brand Identity System.

Obwarzek.com is the first ever municipal brand of Kraków souvenirs, based on the registered design. It’s a superior quality original composition, built around the shape of Kraków’s traditional obwarzanek (obwarzanek is a type of regional bread, baked in Kraków, where it has the status of a regional food with protected geographical indication). Obwarzek.com was an answer to a high quality Kraków souvenirs demand, a distinctive alternative for China-made, flashy coloured gadgets flooding the market.

Obwarzanek, in its minimalist graphic version, became a distinctive pattern and a clear reference to Kraków in all the designed products. The traditional toppings: poppy seeds, salt and sesame seeds are the basic graphical elements, creating series and allowing for product variations. The main principles are functionality, simple design and a subtle, unobtrusive style of the souvenirs. The products and the packaging also promote the traditional obwarzanek, describing its history and a few basic features.

The project was nominated for an award in the largest, annual Polish advertising competition held by the Polish Ad Club, in category Brand Identity System.

Obwarzek.com is the first ever municipal brand of Kraków souvenirs, based on the registered design. It’s a superior quality original composition, built around the shape of Kraków’s traditional obwarzanek (obwarzanek is a type of regional bread, baked in Kraków, where it has the status of a regional food with protected geographical indication). Obwarzek.com was an answer to a high quality Kraków souvenirs demand, a distinctive alternative for China-made, flashy coloured gadgets flooding the market.

Obwarzanek, in its minimalist graphic version, became a distinctive pattern and a clear reference to Kraków in all the designed products. The traditional toppings: poppy seeds, salt and sesame seeds are the basic graphical elements, creating series and allowing for product variations. The main principles are functionality, simple design and a subtle, unobtrusive style of the souvenirs. The products and the packaging also promote the traditional obwarzanek, describing its history and a few basic features.

The project was nominated for an award in the largest, annual Polish advertising competition held by the Polish Ad Club, in category Brand Identity System.

Obwarzek.com is the first ever municipal brand of Kraków souvenirs, based on the registered design. It’s a superior quality original composition, built around the shape of Kraków’s traditional obwarzanek (obwarzanek is a type of regional bread, baked in Kraków, where it has the status of a regional food with protected geographical indication). Obwarzek.com was an answer to a high quality Kraków souvenirs demand, a distinctive alternative for China-made, flashy coloured gadgets flooding the market.

Obwarzanek, in its minimalist graphic version, became a distinctive pattern and a clear reference to Kraków in all the designed products. The traditional toppings: poppy seeds, salt and sesame seeds are the basic graphical elements, creating series and allowing for product variations. The main principles are functionality, simple design and a subtle, unobtrusive style of the souvenirs. The products and the packaging also promote the traditional obwarzanek, describing its history and a few basic features.

The project was nominated for an award in the largest, annual Polish advertising competition held by the Polish Ad Club, in category Brand Identity System.

Obwarzek.com is the first ever municipal brand of Kraków souvenirs, based on the registered design. It’s a superior quality original composition, built around the shape of Kraków’s traditional obwarzanek (obwarzanek is a type of regional bread, baked in Kraków, where it has the status of a regional food with protected geographical indication). Obwarzek.com was an answer to a high quality Kraków souvenirs demand, a distinctive alternative for China-made, flashy coloured gadgets flooding the market.

Obwarzanek, in its minimalist graphic version, became a distinctive pattern and a clear reference to Kraków in all the designed products. The traditional toppings: poppy seeds, salt and sesame seeds are the basic graphical elements, creating series and allowing for product variations. The main principles are functionality, simple design and a subtle, unobtrusive style of the souvenirs. The products and the packaging also promote the traditional obwarzanek, describing its history and a few basic features.

The project was nominated for an award in the largest, annual Polish advertising competition held by the Polish Ad Club, in category Brand Identity System.

Client – Obwarzanek.com

Role – Branding + Packaging

Year – 2016 - 2018

Client – Obwarzanek.com

Role – Branding + Packaging

Year – 2016-2018

Client – Obwarzanek.com

Role – Branding + Packaging

Year – 2016-2018

Client – Obwarzanek.com

Role – Branding + Packaging

Year – 2016-2018

Client – Obwarzanek.com

Role – Branding + Packaging

Year – 2016-2018

Credits:

Project manager – Artur Michałowski
Creative Director – Łukasz Nawer Habiera + Dorota Guzowska
Products – Łukasz Nawer Habiera + Dorota Guzowska
Strategy – Karolina Reimus
Branding/Packaging – Łukasz Wrona
Development – Jakub Galewski
Photography – Bartek Senkiewicz + Grzegorz Mart

Credits:

Project manager – Artur Michałowski
Creative Director – Łukasz Nawer Habiera + Dorota Guzowska
Products – Łukasz Nawer Habiera + Dorota Guzowska
Strategy – Karolina Reimus
Branding/Packaging – Łukasz Wrona
Development – Jakub Galewski
Photography – Bartek Senkiewicz + Grzegorz Mart

Credits:

Project manager – Artur Michałowski
Creative Director – Łukasz Nawer Habiera + Dorota Guzowska
Products – Łukasz Nawer Habiera + Dorota Guzowska
Strategy – Karolina Reimus
Branding/Packaging – Łukasz Wrona
Development – Jakub Galewski
Photography – Bartek Senkiewicz + Grzegorz Mart

Credits:

Project manager – Artur Michałowski
Creative Director – Łukasz Nawer Habiera + Dorota Guzowska
Products – Łukasz Nawer Habiera + Dorota Guzowska
Strategy – Karolina Reimus
Branding/Packaging – Łukasz Wrona
Development – Jakub Galewski
Photography – Bartek Senkiewicz + Grzegorz Mart

Credits:

Project manager – Artur Michałowski
Creative Director – Łukasz Nawer Habiera + Dorota Guzowska
Products – Łukasz Nawer Habiera + Dorota Guzowska
Strategy – Karolina Reimus
Branding/Packaging – Łukasz Wrona
Development – Jakub Galewski
Photography – Bartek Senkiewicz + Grzegorz Mart